White label operator states this period has just been the beginning

Casino and sportsbook group Soft2bet is celebrating its fourth year of successful operation and is now well set for the future as it looks to continue its ambitious growth.

Having formed in 2016, its first brand, Malina, saw a huge amount of time, effort and resource invested into it, laying the foundation for the several exciting brands to follow.

The group now counts 20 brands on its platform, with the likes of Buran, Yoyo, Campobet, Rabona and Wazamba all seeing considerable success with various demographics and across several jurisdictions.

Soft2bet’s company DNA, which it describes as “aspiring to be a world leader in the entertainment industry, employing the most brilliant individuals, developing cutting-edge technologies and putting our customers and partners above all else”, has underpinned its rise to date, and will continue into future decades.

The first four years of operation have seen several milestones for the group, including: launching 20 brands, integrating 50 casino suppliers, 60 payment providers, establishing a sportsbook, acquiring licences from the likes of the MGA and SGA, and the impactful integration of a full marketing and affiliate suite, including the formation of 7Stars Partners.

Uri Poliavich, co-founder at Soft2bet, said of the celebration: “We firstly must thank all our customers and partners over the first four years for pushing us to become better, faster and more cost-effective in all we do.

“I have a vision for a highly prosperous future for our valued team. We’ll look back in 20 or 30 years browsing

through the newsfeeds of our iPhone 126s, reading news of Soft2bet while thinking proudly that this is still my company, and I was there just at its very start.”

Soft2bet’s staff, whether they be programmers, analysts, support agents, QA managers or anyone else, are all regarded as heroes by the company, and it hopes that these will be the ones reaping the benefits of the company’s lofty ambitions moving out of challenging times, and looking into the rest of this decade, into the 2030s and beyond.