A look into white label solution and why it is growing in popularity

For operators launching or running an online casino, there are many software options to choose from. Turnkey, self-service and white label all have their own advantages and disadvantages. But why are operators favouring white label solutions over the other types in 2021? Let’s have a look at what exactly a white label casino solution is, the pros and cons of using it, and why a growing number of operators are choosing to use it in the current market.

What is white label casino solution?

The basic difference between turnkey, self-service and white label is that a white label solution is a comprehensive package that includes the platform, the games, the relevant licenses, integrated payment processing gateways, B2C services and basically everything else that you need to instantly hit the ground running. When it comes to front-end web development, your company can then have its own casino visual developed so that it looks like a completely unique product to the player. The provider takes care of all technical, legal and financial aspects of business operation. It’s a complete, ready-to-use infrastructure for launching an iGaming brand.

Turnkey solutions, on the other hand, are not as extensive. They usually only include the platform itself. You would have to source everything else yourself and take the responsibility of concluding each additional agreement with each supplier, payment provider and aggregator yourself.

Self-service solutions are the least common; with this option, operators build their online casino from scratch.

White label casino solution pros:

Relatively quick to set up – since this package already includes the games, licences, and payment gateways, you can save a lot of time by choosing this option. If you had to organise these parts yourself, it could be a very long time before your online casino is up and running. Applying for a license alone requires a significant financial and time-based investment!

You can focus on developing your business – another advantage of choosing this solution is that with the technical aspects taken care of, you can focus on marketing yourself however you like, keeping your players happy and growing your business. With the other options, your time would be used up with the website design, maintenance, legal compliance and more.

Much cheaper than beginning from scratch – not only would you save an extraordinary amount of money by not having to apply for your own gaming license, you would also save time on setting up payment gateways, making deals with game suppliers and sourcing your own designers.

No legal headaches – so you would save time and money, but did you also know that this option would save you a lot of stress? By not dealing with the licensing and financial authorities yourself, you could save yourself a lot of headaches by letting someone else deal with the excessive paperwork, wait times and compliance.

White label casino solution cons:

You don’t fully own the license or casino – with this option, you do not have as much control over the licensing terms of the casino since the license belongs to the provider. But it’s important to remember that these things also take up a lot of time and money, so if you prefer more control, you need to make sure that you have the resources for it!

Why is white label casino becoming more popular in 2021?

The rise of white label solutions can be explained by the fact that the situation of the gaming industry is changing faster than ever before, and smart operators know that they should not buy something that will take up too much of their time and money without a quick return.

In the current climate, operators need to choose their battles wisely. One needs to think of all the resources that goes into this process such as finding the perfect legal and financial professional team as well as developing tools. Wasting time setting up a casino from scratch is just not worth the headache unless you have unlimited cash and resources.

By choosing a white label solution, you could be on your way to a fun and profitable casino business that won’t burn through your wallet or your brain cells. Online casino itself is a vertical that is doing well. With more people staying at home because of the pandemic, many users are looking for new online casinos for entertainment and this is an area where good operators can cash in.

So there we have it! The conclusion? White label software solutions are the way to go in 2021.

We recommend checking out SoftSwiss highly-rated White Label Casino Solution, which comes with fully licensed, industry-leading games and payment opportunities. The SoftSwiss client network counts more than 100 iGaming brands working on its platform. The provider offers more 70 integration game partners and over 10,000+ games to choose from. Casinos powered by SoftSwiss receive numerous awards and accolades from industry media. Being a leading-edge software provider, SoftSwiss steadily enhances the products portfolio with sustainable innovations and increases the quality of its services, providing customers with first-class industry solutions.

Check out exactly what their white label solution includes, here

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