Caesars Entertainment has named Hollywood star Vince Vaughn as the face of the company’s igaming and casino platforms.

The company has dubbed the actor as “Prince Vaughn.” He will appear in forthcoming marketing campaigns, promotions, and on social media.

Prince Vaughn – also known as the Sultan of Slots and the Ruler of Roulette – has made his Caesars debut in a star-studded short named “Full Caesar”.

In the promotional video, the ‘Swingers’ and ‘Wedding Crashers’ star wears a golden suit and appears together with Caesars Sportsbook ambassador and comedian JB Smoove.

Vaughn commented that working with Caesars is special for him.?

“With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo,” he said.

Vaughn will highlight the Caesars Sportsbook & Casino app’s integration with the Caesars Rewards loyalty programme, with a focus on slots, roulette and blackjack.

Caesars Digital CMO Sharon Otterman noted that Vaughn already has established ties with Caesars Entertainment through his affiliation with the World Series of Poker (WSOP) tournaments.

“Vince Vaughn is the ideal Prince of our iCasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app,” she said.

Caesars Sportsbook operates the largest number of retail sportsbooks across the US and incentivises sports bettors and casino players with every wager through Caesars Rewards.

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